About us
reirei is a Nordic distributor that since 2011 has accelerated design-led and innovative brands into leading retail channels across the Nordics. Based in Sweden and operating throughout the region, we work long-term with brands that combine function, quality, and strong design.
Our core competence is building brands, developing demand, and creating a strong presence in retail – both physical and digital. Our philosophy is to work with high-quality, innovative products that simplify everyday life, and this perspective is equally relevant in mobility and cycling as it is in family life.
Our core competence is building brands, developing demand, and creating a strong presence in retail – both physical and digital. Our philosophy is to work with high-quality, innovative products that simplify everyday life, and this perspective is equally relevant in mobility and cycling as it is in family life.