About us

reirei is a Nordic distributor that since 2011 has accelerated design-led and innovative brands into leading retail channels across the Nordics. Based in Sweden and operating throughout the region, we work long-term with brands that combine function, quality, and strong design.

Our core competence is building brands, developing demand, and creating a strong presence in retail – both physical and digital. Our philosophy is to work with high-quality, innovative products that simplify everyday life, and this perspective is equally relevant in mobility and cycling as it is in family life.