Development has always been a natural part of our journey. Now we take the next step.
We are expanding our range and establishing ourselves in new segments by introducing brands in cycling and mobility – a strategic step to continue offering the Nordic trade a relevant and attractive portfolio.
This spring we are launching:
- Bastille – French premium bicycle for modern city life
- Ozmo – bicycle helmets with enhanced protection and higher safety standards
And more exciting brands are on the way...
The apple doesn't fall far from the tree
Sometimes development and history are closely linked.
Behind Bastille is Gilles Henry, the designer behind the iconic stroller Babyzen YOYO – a product that changed how we view mobility during the early childhood years.
We had the privilege of launching and establishing YOYO in the Nordic market for more than a decade. This makes it especially inspiring to once again collaborate with Gilles in a new segment. YOYO revolutionized the stroller market with its unique folding that made it so compact it could fit as carry-on luggage on a plane. Now Gilles has done it again – this time in the bicycle industry – by designing a full-size, foldable electric bike without compromising on feel or performance.
It's no coincidence that we see clear touchpoints between our current and new brands: innovation, mobility, and thoughtful design.
Launch at Copenhagen Bike Show
On March 7–8, we officially launched Bastille and Ozmo at Copenhagen Bike Show.
This marked the start of our venture into cycling – a segment that complements our existing business and opens new opportunities in trade.
At the same time, we continue to develop baby & child
Broadening our scope does not mean leaving our core. Quite the opposite.
We continue to invest in and develop our range in baby and child. During the spring and summer of 2026, we look forward to launching several new and exciting brands in this segment as well.
Our ambition remains the same as always: To offer the Nordic trade a carefully selected portfolio of brands that combine function, design, and long-term value.
We hope you like it!
